Matt MacNaughton

AI Operations platform and consulting services. Architected an early-stage technology-enabled AI operations platform for digital first DTC and CPG brands.

The platform provides operators with strategic guidance, automated AI Skills that execute operational work, and actionable analysis prompts generated from each customer's proprietary datasets. The system runs nightly against a brand's Shopify store, email platform, ad accounts, and operational data, and delivers prioritized, evidence-backed direction the operator acts on directly through a custom MCP server integrated with Claude.

Driving product strategy for global Sports & Entertainment clients, enhancing FORGE platform growth, and leading customer-led product delivery across Deltatre platforms.

Direct oversight of NFL, MLB, NHL, MLS, NWSL and support product efforts across Global customer base that includes Olympics, Juventus, LIV Golf and more.

Headed up growth and product development efforts for a social video company’s owned and operated (O&O) media properties. Built out a direct response performance marketing business (billions of video views captured annually).

Formulated media buying frameworks for Facebook, Snapchat,Twitter, Google, Taboola, etc. Strategized product plans, financial forecasts,and prototypes for development.

Introduced digital interactive product opportunities with Branded Content division. Determined product development requirements, created product design prototypes, and oversaw project delivery.

Managed advertising clients, collaborated with development teams to address all feature and change requests. Supported business expansion by overseeing product development budgets, forecasts, and planning.

‍Bureo (recycled materials startup):
Advised on securing Series A financing from Tinshed Venture (Patagonia’s venture arm) for new business line.
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Implemented operational model, analyzed business financials, and deployed capital investments to drive strategic product growth.
    
Telstra :
‍Led client’s channel partnership efforts with Microsoft’s retail products group.

Aligned strategic channel product development and co-sell models to maximize channel adoption and opportunity.

Prepared deployment and product adoption frameworks to onboard customers across complexmaintenance and repair operations.

Directed multi-platform ICT product development and operations for Telstra’s B2B digital marketing products and services. Forged pivotal partnerships for product group with Microsoft, Adobe, Cisco, Samsung, and domestic solution vendors.

Attained $4M in product development capital to produce full productized operational budget, product model, and service construct.

Built, ran, and sold venture-backed startup to a publicly traded company (DeluxeCorporation).

Raised successive rounds of venture capital, developed high-value customer base, and recruited top-notch engineering, sales, and marketing organizations.

Recognition of individuals and teams who make an exceptional effort and contribute to our GES Goals (Financial, Customer and People) while living Telstra Values.Individual Award in Global Products and Solutions